Branding___ 2024
Logika ©
Moving beyond & diagonal
Logika is a new-generation logistics services company, committed to managing the complexity that modern businesses face in their day-to-day operations.
Redesigning Logika's visual identity, we started from the logotype, where we developed a dynamic system for the wordmark and the symbol.
By redefining an integral element of the existing identity, the diagonal axes gain an important place in the new identity and become a crucial design element.
Having as a reference the dynamic forms of the new wordmark, we developed a symbol based on the diagonal axes that making it up, emphasizing the idea of multidirectional movement and brand dynamics
Athens _______ Greece
